About the logo

For those curious about the logo or what it means.

The logo wasn’t initially created with the intent of using it for an icon on this website. Rather it was driven more by nostalgia to recreate the logo from my father’s original business card. He owned a small business doing fine woodworking and the chisel itself is an exact replica of the one used in his business card.

• Conceptually, it’s a wood chisel carving a “shaving” off a digital block.

• The binary digits are not random. They have some meaning to me (number of years and days in a year).

• There are some analogies between fine woodworking and writing good software. One needs to establish a set of essential tools, learn how to use them well and apply them consistently. When a task becomes repetitive or needs precision create a fixture. It’s not about adding as many decorations and features as possible, but rather choosing quality materials, designing the product well up front, creating something that will last, using proven methods and keeping things simple.

• “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”